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Archive for January, 2008

Words to avoid

I clicked on a link to a funny Reuters article that was sitting in the RSS feed that lives above my Gmail page. The article was written by Andrew Stern and it summarized what he called a “well-known jab at the worlds of media, sports, advertising and politics” that is put out by the public relations department at Lake Superior State University. It takes at least a little arrogance to put out such a list so Stern pokes fun at the fun-pokers by using the so-called phrases to avoid repeatedly in his article. Perhaps the superiority complex revealed in the cockiness of the department’s jabs is a byproduct of the university’s name or more likely it is simply coincidental as the list was put out by academics.

Phrases targeted include “a perfect storm”, “webinar”, “random”, “sweet”, “organic” (because it refers to anything from dog food to software), “back in the day”, and “it is what it is”.
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